The Best WhatsApp Marketing Software for Your Business in 2024

With around 50 million companies around the world using WhatsApp as a marketing channel, it is clear that WhatsApp marketing software this has become a go-to channel for brands for marketing promotions, increasing sales, and delivering customer support. 

An average open rate of 58% at a time when poor ROI from ads, high customer acquisition costs, and growing data privacy regulations have become a concerning obstacle for brands, is impossible to resist and leverage.

That 58% jumps to 70% when you add in personalization, reach out through automated campaigns regularly, and work on optimizing your future campaigns with the data you collect. 

To send robust marketing campaigns en masse to your users and customers, you need a WhatsApp marketing software that has a Bulk WhatsApp Sender feature. 

But with so many options out there, which one will be right for your brand and its unique needs?

And how exactly will your business benefit? 

Why Should You Use a WhatsApp Marketing Software?

Be it boot-strapped brands looking to make every cent in their marketing budget work for them…

Or large enterprise brands looking to continue remaining top of mind..

Bulk WhatsApp marketing software is an accessible and rewarding channel for both.

To be able to reach out to people and send promotions so that your customers actually read them within seconds of delivery is an advantage you cannot afford to ignore. 

And that your customers actually read them!

Effective Uses of WhatsApp Marketing Software for Bulk Marketing:

  1. Ideal for B2B Outreach: Beyond LinkedIn, stakeholders and clients are frequently active on WhatsApp. This platform offers a direct line to communicate your services and special offers to them.
  2. Enhanced with Multimedia Capabilities: WhatsApp goes beyond simple text messaging. It supports a variety of media formats, allowing you to attach images, audio clips, and videos to showcase your products. Additionally, sharing URLs can drive increased traffic to your website.
  3. Brand Visibility Enhancement: Utilizing WhatsApp to reach a broader audience can significantly improve your brand’s market presence, ensuring your products gain increased exposure.
  4. Cost-Effective Promotion: Distributing information about your products and services via WhatsApp is not only efficient but also cost-effective, making it an ideal marketing tool for budget-conscious businesses.
  5. Insightful Analytics: The ‘blue tick’ feature on WhatsApp is a valuable tool for marketers. It provides insights into message open rates, helping to gauge the effectiveness of various campaigns and guiding the development of future marketing strategies.
  6. User-Friendly for Beginners: WhatsApp’s intuitive interface makes it an accessible tool for beginners. It requires no specialized training or additional plugins, making it a hassle-free option for anyone new to digital marketing.
  7. Personalized Customer Engagement: WhatsApp allows for personalized communication with clients, fostering a more intimate connection and enhancing customer loyalty.
  8. Global Reach: With its widespread global usage, WhatsApp marketing can help businesses expand their reach to international markets, tapping into a diverse customer base.
  9. Real-Time Communication: The instant messaging feature of WhatsApp enables real-time interaction with customers, providing quick responses to queries and fostering better customer service.
  10. Group Targeting: WhatsApp groups can be used to target specific customer segments, allowing for tailored marketing campaigns that resonate with particular audiences.

The Best Bulk WhatsApp Sender Tool: Top 11

Previously, WhatsApp’s Business app had limited marketing features, leading to the introduction of the WhatsApp Business Platform API. 

This API enhances business capabilities on WhatsApp but lacks a user interface. 

Therefore, businesses need a WhatsApp marketing software provider to access a user-friendly interface for creating, managing, and sending messages, as well as for handling contact lists and monitoring campaign performance. 

However, brands face two primary issues: 

  • Attracting more subscribers to their WhatsApp Business app, and
  • Engaging users effectively to drive monetization, communication, and growth.

Addressing these challenges, we have created an insightful list of the top 20 bulk WhatsApp messaging tools.

Whether you’re looking to expand your marketing list or leverage WhatsApp as a dynamic communication tool, these solutions can help you harness the full potential of this platform.

1. Growby

Growby, formerly known as Whatso, is a comprehensive WhatsApp Marketing Software that is great for small to mid-sized businesses as its features are intuitively designed to increase user engagement and drive sales faster helping you scale seamlessly.

Moreover, Growby is used by a variety of businesses such as restaurants, hotels, real estate, institutes, IT companies, grocery shops, beauty parlors, and enterprise businesses such as pharma companies, chemical companies & more. 

Key features:

  • Send up to 100,000 messages per day, including video, image, and text messages, to an unlimited number of contacts. 
  • Use WhatsApp-approved templates, and avoid number blocking. 
  • Leverage their WhatsApp Abandoned Cart plugin for WooCommerce, helping brands recover lost customers quickly and effectively. 
  • Send personalized messages with greetings and customer names.
  • Easily import contacts from CSV, and TXT files, or by simply copying and pasting.
  • Extract contacts from WhatsApp groups and schedule messages in advance.
  • Filter contacts for targeted marketing and send text messages with images, videos, audio, and vCard files
  • Use automation and chatbots to provide rapid responses to customer queries 
  • The software also supports personalized marketing automation, allowing messages to be triggered based on specific events, keywords, and actions, providing a tailored experience for the audience. 

Pricing: WhatsApp marketing software price is $79/Year for the standard plan and  $89/Year for the professional plan. Growby also has a white-label WhatsApp marketing platform plan for just $279 for a lifetime.

2. Wati


WATI, a WhatsApp API partner, specializes in bulk messages, broadcasts, and customer communications via WhatsApp.

Key features:

  • It offers an easy-to-use interface suitable for non-technical users, featuring a drag-and-drop builder for customizing WhatsApp campaign messages.
  • For those with technical expertise, WATI provides access to its API Gateway.
  • The platform is exclusively focused on WhatsApp, making it ideal for users who don’t require omnichannel marketing tools but seek advanced features for WhatsApp campaigns.

Pricing: WATI CRM has two pricing plans: the Standard plan at $49/month and the Professional plan at $98/month. Pricing is based on conversations, where one conversation allows unlimited notifications to a user within a 24-hour window post the first interaction. Exceeding the limit incurs additional fees per conversation, which vary by country. 

3. Ameyo


Ameyo is a comprehensive customer experience platform that combines contact center tools, chatbots, and WhatsApp Business API integration. It’s designed to enhance customer service and enable mass marketing, making it a versatile choice for businesses looking to streamline their customer interactions.

Key Features:

  • Offers advanced tools for customer service and mass marketing through WhatsApp Business API.
  • Provides a dashboard displaying performance metrics and graphical data visualization.
  • Functions as a sophisticated solution for customer support and service teams.
  • Enables sending of interactive marketing messages in bulk to customers’ WhatsApp accounts.
  • Supports transactional messages and verification via one-time passwords.
  • Includes a conversational AI tool, Ameyo bot, capable of handling 80% of customer queries after training.
  • Offers integration capabilities with other market-available bots.

Price:

Pricing details for Ameyo are not readily available. Interested users are advised to consult their website or contact the Ameyo team for specific pricing information.

4. Respond.io


Respond.io is a versatile business messaging software that integrates various communication channels like text messages, WhatsApp, email, social media, and website widgets into one platform. It’s designed for businesses seeking a unified tool to manage promotions and customer interactions across multiple messaging platforms.

Key Features:

  • Enables streamlined communication through multiple channels including WhatsApp, email, and social media.
  • Requires separate WhatsApp API access from WhatsApp Partners such as 360dialog.
  • Allows broadcasting and sending personalized messages on WhatsApp once the API is connected.
  • Ideal for businesses needing a centralized platform for managing promotions across various messengers like Facebook Messenger, WhatsApp, WeChat, LINE, and Telegram.

Price:

Respond.io’s pricing begins at $29 per month (approximately Rs 2264) for the base plan, which is suitable for small businesses. This plan includes unlimited messaging to up to 1000 unique contacts and access for 5 agents. There is also a plan for $79 (around Rs 6168) offering 25 user access and 5000 Monthly Active Contacts, suitable for larger businesses. For more extensive needs, businesses are advised to contact their customer support for higher plans.

5. MessageBird


MessageBird is an omnichannel communications platform that caters to both non-technical users with its no-code solutions and developers through a collection of robust APIs. As a WhatsApp Business Partner, it provides versatile tools for managing customer communications across various channels.

Key Features:

  • Offers no-code solutions for easy use by non-tech individuals and advanced APIs for developers.
  • Features a user-friendly Flow Builder for creating and broadcasting WhatsApp template messages.
  • Includes a Template Manager for building, saving, and reusing customizable, pre-approved message templates.
  • Integrates with WhatsApp Business API and provides tools for bulk SMS, email marketing, Instagram messaging, and more.
  • Ideal for companies looking to manage customer communications across multiple channels from a single platform.

Price:

MessageBird’s free plan allows up to 50 active contacts per month and gives access to all its communication channels. Monthly active contacts count all unique end-users you’ve connected with during a month across any of the available channels. For small businesses, this free plan may be insufficient, necessitating an upgrade to one of the paid plans starting at $50/month. Alternatively, businesses can purchase the WhatsApp API separately and pay per message.

6. Twilio


Twilio is a comprehensive communication software that provides APIs for WhatsApp messaging, SMS, voice calls, and email. It’s particularly suited for tech-savvy users who are looking to build a sophisticated, multichannel communication platform.

Key Features:

  • Offers APIs for various communication channels including WhatsApp, SMS, voice calls, and email.
  • The Content API supports multichannel marketing with rich content optimized for each broadcast channel.
  • Ideal for creating a customized communication platform, but may be complex for less tech-oriented users.
  • Enables the integration of WhatsApp with Twilio API for complete control over phone routing logic.
  • Allows the creation of WhatsApp communities for broad interaction.

Price:

Twilio operates on a pay-per-use basis for the WhatsApp Business API, without requiring a subscription-based plan. Costs are incurred only for messages sent, with pricing being the sum of the WhatsApp message rate and a Twilio markup of $0.005 per message. This model makes Twilio a cost-effective choice for businesses looking for flexible pricing.

7. WebEngage


WebEngage is a marketing automation software that offers a comprehensive suite of tools for managing various campaigns, including push, in-app, SMS, on-site, web push, email, Facebook, Instagram, and WhatsApp. It’s particularly favored by mid-sized businesses and enterprises for its advanced customer data management and omnichannel marketing capabilities.

Key Features:

  • Provides a wide range of tools for different campaign types, including WhatsApp.
  • Requires choosing a WhatsApp Server Provider for integration with WebEngage.
  • Not typically recommended for small businesses due to its complexity and scale.
  • Serves as a robust CRM platform, enabling transactional, conversational, and promotional messaging across WhatsApp.
  • Offers the capability to reach customers through multiple channels like email, social media, and in-app campaigns.
  • Suitable for mid-scale and large businesses needing extensive CRM support.

Price:

WebEngage offers four different pricing plans, which vary based on the number of monthly active users and the availability of advanced features. However, specific pricing details are not publicly disclosed by WebEngage. Businesses interested in their services should contact WebEngage directly for detailed pricing information.

8. Zoko


Zoko stands out in the realm of bulk WhatsApp Marketing software, particularly for E-commerce businesses. Its distinguishing feature is a clean, user-friendly interface that supports a variety of functions, including WhatsApp Broadcast, automation, and recovery of abandoned shopping carts.

Key Features:

  • Tailored for E-commerce businesses, offering specialized tools for this sector.
  • Provides a straightforward and easy-to-use UI.
  • Enables multiple functionalities like WhatsApp Broadcast, automation, and abandoned cart recovery.
  • Ideal for businesses looking to enhance their WhatsApp marketing strategies with a focus on user engagement and sales conversion.

Price:

Zoko offers a base plan starting at Rs 2650 per month, which is well-suited for small teams. For larger businesses, the Business plan, priced at Rs 15,845 per month, is more appropriate. Additionally, there is a separate charge of Rs 1.17 per conversation payable to Zoko. This is in addition to the WhatsApp Conversation charges for both User-initiated Conversations (UICs) and Business-initiated Conversations (BICs). This pricing structure makes Zoko a flexible option for businesses of different sizes, with costs scaling according to usage and business needs.

9. Interakt


Interakt is a comprehensive WhatsApp Engagement Suite designed to enhance business communications on WhatsApp. It offers automation of notifications, the ability to send bulk campaigns, and a multi-agent team inbox, making it a versatile tool for sales, marketing, and customer support.

Key Features:

  • Automates various types of notifications on WhatsApp, including order updates, delivery alerts, and cash-on-delivery information.
  • Enables sending of promotional messages, such as discounts and deals, via WhatsApp.
  • Features a shared inbox that allows multiple agents to access and manage chats simultaneously, ideal for customer support teams.
  • Offers the capability to create a WhatsApp storefront for a customized shopping experience.
  • Includes functionalities like chat automation, conversation analytics, and agent performance reports.

Price:

Interakt’s pricing starts with a base plan at Rs 999 for 2000 active contacts, which includes limited features. For full access to all features, including chat automation, conversation analytics, and agent performance reports, the growth plan is available at Rs 2499, covering up to 3500 unique users per month. Once the active contact limit for the month is exceeded, additional contacts are charged at Re 1 each. 

10. Gallabox


Gallabox distinguishes itself in the market of WhatsApp bulk marketing software by leveraging the official WhatsApp Business APIs. Its standout feature is a no-code Chatbot builder, which allows quick setup for automating customer queries and sales processes, making it a user-friendly and efficient tool for businesses of various sizes.

Key Features:

  • Built on official WhatsApp Business APIs for reliable and compliant communication.
  • Offers a no-code Chatbot builder for easy setup and automation of customer interactions and sales.
  • Ideal for businesses looking to enhance customer engagement and streamline sales processes through automated chat solutions.

Price:

Gallabox offers a growth plan priced at Rs 2000 per month, which includes access for up to 5 agents, making it suitable for small to medium-sized teams. For larger businesses, the pro plan is available at Rs 6500 per month, providing access for 10 agents. Additionally, there is a charge of Rs 1500 per month for each extra agent. 

11. Delightchat


Delightchat is a specialized bulk WhatsApp sender, offering comprehensive WhatsApp Marketing Solutions specifically designed for E-commerce businesses. Its unique selling points include a shared team inbox, a WhatsApp Broadcasting feature, and tailored E-commerce use cases, making it an ideal choice for online retailers looking to enhance their customer engagement and marketing efforts.

Key Features:

  • Tailored end-to-end WhatsApp Marketing Solutions for E-commerce businesses.
  • Features a shared team inbox for efficient communication management.
  • Includes a WhatsApp Broadcasting feature for reaching a wide audience.
  • Offers specific use cases for E-commerce, aligning with the unique needs of online retail.

Price:

DelightChat’s pricing is contact-based, with the base plan starting at Rs 2250 for 2500 contacts, suitable for small to medium-sized businesses. The growth plan is priced at Rs 19530 for 30000 unique contacts, catering to larger businesses with more extensive contact lists. Each plan includes a limited number of support tickets, and exceeding this limit incurs additional charges, which vary depending on the chosen plan. 

Advantages of Using Official Bulk WhatsApp Sender Tools

Using official bulk WhatsApp sender tools offers several significant advantages, particularly for brands looking to optimize their marketing and customer engagement strategies. 

Here are a few key ones to keep in mind:

  • Reliable Message Delivery: Official tools ensure higher delivery and read rates, crucial for time-sensitive communications.
  • Access to Advanced Features: Includes capabilities like message automation, scheduling, and rich media, enhancing marketing and customer engagement.
  • Robust Analytics and Reporting: Track message delivery, read rates, and customer engagement to refine strategies for better results.
  • Enhanced Security Features: Protects both the business and its customers from potential data breaches and privacy concerns.
  • Increased Brand Credibility: Messages from a verified source boost customer trust, leading to increased loyalty and a stronger brand reputation.
  • Compliance with Regulations: Ensures adherence to WhatsApp’s policies, maintaining a reputable business presence.
  • Improved Customer Interaction: Facilitates more effective and personalized communication with customers.
  • Scalability: Suitable for businesses of all sizes, allowing for expansion as the business grows.
  • Cost-Effectiveness: While there’s an investment, the return in terms of engagement and customer reach can be significant.
  • Global Reach: Enables businesses to connect with a wide, international audience, expanding their market presence.

Get Growby: Every Brand’s First Choice

Excited to send your first bulk campaigns on WhatsApp but unsure or overwhelmed on how to start?

We’re here to help!

Growby has become one of the most sought-after tools (it’s been sold more than 25,000 times!) because of the huge need in the market for a reliable, official Whatsapp bulk sender tool.

Moreover, we are used by a variety of industries such as restaurants, hotels, real estate, institutes, IT companies, grocery shops, beauty parlors and big businesses such as pharma and chemical companies, ensuring that your brand’s unique needs can be well-addressed by our tool.

Curious to try us out? Reach out now to book a free demo!

FAQs

1. How Can I Send 5000 WhatsApp Messages?

There are various ways to send 5000 messages on WhatsApp with just one click. Using WhatsApp marketing tools is the most common method nowadays.

WhatsApp bulk software can help you to send 5000 messages within a few minutes with just one simple click. It helps in directly importing contact details from Excel sheets and works easily and conveniently.

2. How Can I Send Bulk Messages On WhatsApp Without Getting Banned?

There are several ways to send bulk messages and don’t get banned which are mentioned below;

  • Groups: It is a user where you send only one text and it will reach every individual who is there in the group. So, there are no opportunities to get banned.
  • Paid way to send bulk messages: paid ways allow sending an unlimited text to every single user. This includes many features like delay control, speed control, multimedia message sending, contact filter, and contact grabber. With this service, you are allowed to spin text manually or automatically, many new contents will be created, and your clients will get unique messages.

 3. Why Is WhatsApp Banning Numbers?

WhatsApp bans numerous amount of users. In most cases, the authority automatically bans a number. So if someone has been banned by WhatsApp, it means the user did something that the Facebook-own app did not tolerate.

WhatsApp bans its users when they sense a slight violation or notice someone breaks the regulations of its terms and conditions.

Also, on occasions, if someone is using an unsupported version of WhatsApp rather than the official WhatsApp app, they will be temporarily banned from using the messaging app. This is all about banning the laws of WhatsApp.

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