Official WhatsApp API Provider

As an official Meta Tech Partner, Growby provides direct access to the WhatsApp API. Integrate with your CRM or applications to send automated notifications and messages at scale, with no per-message markup costs.

Green tick icon No Per-Message Markup Cost
Green tick icon Direct Meta Cloud API Access
Green tick icon Postman Collection & Full Documentation

What is an API?

An API, or Application Programming Interface , is a set of rules that allows one software application to interact with another. It acts as a bridge, enabling them to communicate and exchange data.

API specifications aim to standardize data exchange between web services, however, to leverage API you have to obtain an API key from your API provider, after which you have to Set up an HTTP API client which allows you to structure API requests easily using the API keys received.

For the WhatsApp Business API (which requires a WhatsApp Business Account), you register with a provider like Growby. Our platform acts as the interface between your business applications and the WhatsApp network to handle all communication.
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WhatsApp Business API?

The WhatsApp Business API is a programmable interface that allows medium and large businesses to connect with customers at scale. You can integrate it into your existing systems (like a CRM or eCommerce platform) to send automated transactional messages, run marketing campaigns, and provide customer support on WhatsApp.

Unlike the free WhatsApp Business App, the API is designed for scalability, automation, and integration, enabling features like multi-agent support, chatbots, and bulk notifications.
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What is Growby WhatsApp Business API?

Growby is an approved Meta Tech Partner, providing businesses with direct access to the official WhatsApp Cloud API. We streamline the complex setup process. Instead of navigating Meta's developer tools yourself, you use our simple embedded signup flow to connect your number.

Once your number is linked through our simple onboarding flow, you get direct access to:

WhatsApp Business Account ID
Phone Number ID
Permanent Access Token

We provide the Meta Postman collection so your developers can immediately start building. This allows your business to securely and efficiently integrate your systems with our powerful WhatsApp marketing software or use the WhatsApp Notification API for automated alerts.

Our team of WhatsApp API developers is ready to help you unlock the full potential of these tools. For agencies, we also offer a White-label WhatsApp API for Resellers.

Benefits to use the WhatsApp Business API

Integrate the official WhatsApp API to personalize marketing, automate operations, and streamline sales. Delight customers and increase revenue by reaching them on their most-used app.

Icon representing easy integration and automation

Easily Automate & Integrate

    Send thousands of messages directly from your CRM or system.
    Trigger programmatic messages based on user actions.
    Receive WhatsApp messages.
Icon representing speed and efficiency

Get Started Quickly

    Build chatbots to auto-reply to incoming messages.
    Send bulk template messages to opted-in users.
    Communicate securely with end-to-end encryption.
Icon representing confidence and reliability

Build with Confidence

    Access a scalable and reliable platform powered by Meta.
    No vendor lock-in; you use the direct Meta API.
    Receive immediate access to new WhatsApp API features.

How to Get Started with the WhatsApp Business API

01
Icon for account setup

Sign Up & Verify

Signup for a Growby account and complete the Facebook Business verification process.

03
Icon for integration and development

Integrate & Develop

Use your access token to connect the Meta Cloud API in your favorite programming language. Check out the official API Collection.

02
Icon for an access token

Get Access Token

Once verified, link your WhatsApp number via our embedded flow to generate your permanent access token.

04
Icon to upgrade your account

Upgrade & Scale

After testing, upgrade your account to a paid plan to handle higher message volumes and continue using the API.

Technical Integration guide

feature-1

WhatsApp Cloud API Overview

To use the Cloud API, you will need to call Meta's Graph API using the access token you got by doing account setup on Growby.

feature-2

Developer Assets

Since Growby is an approved Meta Partner, we automatically create all the developer assets and associate with your WhatsApp number.

feature-3

Send a Test Message

With the accesss token, you need to call the API to send a message from your own linked WhatsApp number.

feature-1

Send an Interactive Message

Withe same Meta Graph URL , you can also send Photo, PDF, Documents to any number.

feature-1

Receive a Message

To receive a message, you will have to create one API endpoint (Web-hook) and set it to receive incoming messages.

Get access to WhatsApp Business API now

How is Growby WhatsApp API different than other competitors?

Growby WhatsApp Business API

Competitors WhatsApp Business API

Direct access to
Meta Cloud API

We provide Direct Meta Cloud API access

You have to use their own Proxy API

No markup cost

No additional cost (i) Since we provide direct Meta Cloud API we do not charge anything extra

30%+ extra markup cost per message

Message throughput

Extremely high

Slower message throughput

Lock-in

No Lock-in

Vendor lock-in

Quick updates

Immediate updates

Slower updates

How is WhatsApp Business API different than a
WhatsApp Business App?

For Developers

WhatsApp Business API

For Marketers

Growby Marketing Platform

Micro Businesses

WhatsApp Business App

Best Suitable For

Developers and Businesses

Developers and Businesses

Very Small Businesses

Multi-User Access

Unlimited Users

Unlimted Users

Up to 5 Devices

Chat Automation

Yes

Yes

Not Possible

ChatBots

Yes

Yes

Not Possible

Broadcast Limit

Unlimited

Unlimited

256 Contacts

Broadcast Reaches

All Users

All Users

Only who have saved your number

Interactive Messages

Yes

Yes

No

Verified Green Tick

Yes

Yes

No

Team Inbox

Yes

Yes

No

App Integrations

Yes

Yes

No

Coding Required

Yes coding is required if you want to use only API. As a business, you can also use Growby platform as it doesn't require automation.

Coding is not required

Coding is not required

What does WhatsApp API mean?

The WhatsApp Official API enables developers and businesses to incorporate WhatsApp messaging into their applications or websites, facilitating the use of WhatsApp for customer service, notifications, bulk WhatsApp marketing, and various other communication purposes.

Through this, users gain access to WhatsApp's messaging features, including the capability to send and receive text messages, images, videos, and other media. Additionally, the WhatsApp API to send messages offers functionalities such as message templates, analytics, and automated responses. Businesses can leverage WhatsApp API software with different features such as real-time campaigns, advanced targeting, audience segmentation, and drag-and-drop functionalities, all while using the WhatsApp API.

How to get WhatsApp API?

To get the WhatsApp API, you need to have a set of documents ready before you can apply for an official WhatsApp API. Growby, as an official WhatsApp Tech Provider, offers you the convenience of using our embedded signup flow to get started quickly with the WhatsApp API:

The list of documents are listed below:

  1. Email
  2. Live Website URL
  3. Facebook Account
  4. A Mobile number which has never been registered for WhatsApp
  5. Company formation document available in your country
  6. Company address proof documents such as tax certificate etc.

How much does WhatsApp API cost?

While using Growby’s WhatsApp Marketing Software, you need to pay WhatsApp conversation charges for business and user initiated conversations that varies from country wise.

Business initiated rate : 0.73 paise/ message
User initiated: 0.29 paise/ message

Note: This is the price for India. We have provided the country wise price rate in USD and INR.

What are the Benefits of WhatsApp Business API?

Using the WhatsApp API can be beneficial to a business in lots of ways. Some of them are listed below.

Helps in building a strong brand identity

Building strong trust with customers is one of the most important aspects of any business. This can be easily achieved by the trusted green tick in WhatsApp for your business using the WhatsApp cloud API. This increases your brand's reliability.

Increase your sales drastically

Using the WhatsApp API, helps you make more personalized messages and target customers based on your strategies more easily.

Is WhatsApp API integration possible with CRM Systems? and how is it beneficial? Can I integrate any other technology system with Growby API?

Yes, with Growby’s WhatsApp marketing tool, you can easily integrate WhatsApp API with any system or any CRM system.

  1. Register and obtain approval: You need to register with the WhatsApp Business API and obtain approval to use the API.
  2. Configure the integration: Follow the instructions provided by your CRM system to connect the WhatsApp API integration tools with the WhatsApp API. You will need to provide your WhatsApp Business account details, such as the phone number and API token.
  3. Set up automated messages: You can use the WhatsApp API to set up automated messages, such as welcome messages, order confirmations, or appointment reminders. Also, you can create templates for these messages in your CRM system and use them to trigger automated messages when certain events occur, such as a new lead or a completed transaction. Once everything is setup, WhatsApp API send message and easily to your target audience.
  4. Manage conversations: With the WhatsApp integration feature, you can manage conversations with your customers directly from your CRM system. You can view and respond to messages, assign tasks to team members, and track customer interactions. This ensures seamless communication.

Overall, integrating WhatsApp cloud API with your CRM can help you provide better customer service, improve communication efficiency, and increase customer engagement.

WhatsApp marketing, automation, and notifications is a completely new way to get in touch with your customers and so understanding the nuances of WhatsApp API is extremely crucial. The WhatsApp Developer API can vastly enhance your existing applications to connect with your customers. Furthermore, Growby provides WhatsApp API access to you to build tailored solutions as per your use-cases.

What is WhatsApp API?

WhatsApp has primarily 3 products.

  1. The normal WhatsApp app
  2. WhatsApp business App, that small businesses uses
  3. WhatsApp API

In very simple words, an API (Application Programming Interface) is a building block through which you can perform several actions. WhatsApp API allows businesses to send and receive messages programmatically, enabling automated communication with customers on one of the world's most popular messaging apps. However, the question of cost often comes up, leading many to wonder about the availability of a WhatsApp API.

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WhatsAppTM Business API FAQs

How much does WhatsApp API cost India? -

The WhatsApp API cost in India is divided into two broad categories. The first is user-initiated messaging charges, which are taken by WhatsApp when any user sends a message to your WhatsApp business number. It means that on WhatsApp, incoming messages are also chargeable.

The other category is business-initiated messaging charges, where WhatsApp charges a certain amount depending on the destination country of the user. The sample price for the IND region is as below.

The Business API price in India is as follows:

  1. For User initiated conversation : Rs 0.00/message
  2. For Business initiated conversation : Rs 0.73/message
Yes, WhatsApp provides an API to send and receive WhatsApp messages. These WhatsApp APIs send messages and a type of bulk WhatsApp software, thus can be used to broadcast bulk SMS, create chatbots, and create automation. The set of APIs provided by WhatsApp are complicated, and onboarding is also challenging; hence, it is advisable to use a platform like Growby, which makes the onboarding process very simple and gives you access to the API in a day.
Yes, you can send a message from your WhatsApp number using the WhatsApp API. Check out our above Postman collection for more details.
The message you want to send via the API needs to be encoded (encodeURIComponent). When you encode a new line, it is translated to '%0A'. This is how you will be able to accommodate different types of characters in the WhatsApp message.

WhatsApp has three different products:

  1. Normal WhatsApp App
  2. WhatsApp Business App for small merchants
  3. WhatsApp Official API for businesses

The WhatsApp API for business is used when a business wants to send hundreds of messages and implement some kind of automation. However, an API is just a building block and so cannot be used directly by a normal user. In order to use the API, a platform must be created to fully utilize it. Growby is a platform built on top of the WhatsApp API, so that you can start using WhatsApp business messaging and create automation as per your business needs.

The WhatsApp API works by providing a bridge between your business's platform and the WhatsApp network. With automated systems of WhatsApp API, businesses can send and receive messages on WhatsApp, making communication with customers easier and more efficient.
Using Growby’s marketing software, it enables businesses to manage their chats, broadcast messages, and access customer information all in one place. Moreover, this WhatsApp API ensures that customer data remains secure, products and services can be upsell and cross-sell as per the customer preference and other issues support should be readily available.

  1. Bulk WhatsApp messaging
  2. Improved customer experience
  3. Increased reach
  4. Automated communication
  5. Increased efficiency
  6. Better data insights
  7. Time saving
Growby Marketing software is powered by WhatsApp cloud API, which provides these benefits very easily.

Yes, the WhatsApp API is secure for business communication. It uses encryption to protect the data exchanged between the API and WhatsApp's servers, ensuring that the information remains confidential. So using our WhatsApp Marketing tool ensures the security and privacy of user data.

Official WhatsApp API Integration Guide

1. Get your Username & Password

Sign up for Growby account to get your Username & Password. Upgrade to Official Cloud API to send message to 1000 contacts/day.

2. Prepare Request

URL: https://api.Growby.net/v1/basic-messages

Note: this is a GET request. You can call like below

url with parameters: https://api.Growby.net/v1/basic-messages? username=AAA1111AAA678AAA988xxxxxxxxxxxxx&password=AAA2345AAA678AAA988xxxxxxxxxxxxx&from=9190xxxxxxxx&to=91886xxxxxxx&name=order_notification_7&langcode=en_US&variables=hello:@:worldhello&mediaurl=https ://amazonaws.com/63792605xxxxxx.png&mediatype=imagebuttonurl=https://www.Growby.net/official-WhatsApp-business-api& buttonindex=0

3. Parameters

username *
Your 32-character username. Sign up or login to Growby.net and get your API username.
password *
Your 32-character password. Sign up or login to Growby.net and get your password.
from number *
Enter your link WhatsApp business mobile number or our default number(919016243183), number Do not include ‘+’ symbol.
to number *
Enter the recipient's WhatsApp number with country code and mobile number Do not include ‘+’ symbol.
template name *
Enter the template name or use our default template name(hello_world or demo_1).
language code *
Enter the template language code or use our default template language code(en_US).
template variables
Enter variables if the template has any variables and those variables are necessary(multiple variables pass by :@: this separator){Optional Parameter}.
mediaurl
Enter the source URL if the template has any media like(image, video, or document). Our sample URL is(https://mmstoragemedia.s3.us-west-2.amazonaws.com/637965058763401967.jpg){Optional Parameter}
mediatype
Enter the media type in text format if the template has any media. Value like(image, video, or document){Optional Parameter}.
buttonurl
Enter the source URL if the template has any visit us dynamic link button. Our sample URL is(https://www.Growby.net/official-WhatsApp-business-api){Optional Parameter}.
buttonindex
Enter the button index number if there is any visit us dynamic link button in the template. Value like(0,1,2){Optional Parameter}.

4. Response

{

"responsecode ": "200", 
"api_status": "stable" 
"response": "success" 
"message": "success"
"messageid": "101xxxx",  
}

5. Sample code snippet

Web WhatsAppTM Marketing Software

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