As an official Meta Tech Partner, Growby provides direct access to the WhatsApp API. Integrate with your CRM or applications to send automated notifications and messages at scale, with no per-message markup costs.
No Per-Message Markup CostDirect Meta Cloud API AccessPostman Collection & Full DocumentationGrowby is an approved Meta Tech Partner, providing businesses with direct access to the official WhatsApp Cloud API. We streamline the complex setup process. Instead of navigating Meta's developer tools yourself, you use our simple embedded signup flow to connect your number.
Once your number is linked through our simple onboarding flow, you get direct access to:
We provide the Meta Postman collection so your developers can immediately start building. This allows your business to securely and efficiently integrate your systems with our powerful WhatsApp marketing software or use the WhatsApp Notification API for automated alerts.
Our team of WhatsApp API developers is ready to help you unlock the full potential of these tools. For agencies, we also offer a White-label WhatsApp API for Resellers.
Integrate the official WhatsApp API to personalize marketing, automate operations, and streamline sales. Delight customers and increase revenue by reaching them on their most-used app.
Signup for a Growby account and complete the Facebook Business verification process.
Once verified, link your WhatsApp number via our embedded flow to generate your permanent access token.
Use your access token to connect the Meta Cloud API in your favorite programming language. Check out the official API Collection.
After testing, upgrade your account to a paid plan to handle higher message volumes and continue using the API.
WhatsApp Cloud API Overview
To use the Cloud API, you will need to call Meta's Graph API using the access token you got by doing account setup on Growby.
Developer Assets
Since Growby is an approved Meta Partner, we automatically create all the developer assets and associate with your WhatsApp number.
Send a Test Message
With the accesss token, you need to call the API to send a message from your own linked WhatsApp number.
Send an Interactive Message
Withe same Meta Graph URL, you can also send Photo, PDF, Documents to any number.
Receive a Message
To receive a message, you will have to create one API endpoint (Web-hook) and set it to receive incoming messages.
Growby WhatsApp Business API
Competitors WhatsApp Business API
Direct access to
Meta Cloud API
We provide Direct Meta Cloud API access
You have to use their own Proxy API
No markup cost
No additional cost
30%+ extra markup cost per message
Message throughput
Extremely high
Slower message throughput
Lock-in
No Lock-in
Vendor lock-in
Quick updates
Immediate updates
Slower updates
For Developers
WhatsApp Business API
For Marketers
Growby Marketing Platform
Micro Businesses
WhatsApp Business App
Best Suitable For
Developers and Businesses
Developers and Businesses
Very Small Businesses
Multi-User Access
Unlimited Users
Unlimted Users
Up to 5 Devices
Chat Automation
Yes
Yes
Not Possible
ChatBots
Yes
Yes
Not Possible
Broadcast Limit
Unlimited
Unlimited
256 Contacts
Broadcast Reaches
All Users
All Users
Only who have saved your number
Interactive Messages
Yes
Yes
No
Verified Green Tick
Yes
Yes
No
Team Inbox
Yes
Yes
No
App Integrations
Yes
Yes
No
Coding Required
Yes coding is required if you want to use only API. As a business, you can also use Growby platform as it doesn't require automation.
Coding is not required
Coding is not required
The WhatsApp Official API enables developers and businesses to incorporate WhatsApp messaging into their applications or websites, facilitating the use of WhatsApp for customer service, notifications, bulk WhatsApp marketing, and various other communication purposes.
Through this, users gain access to WhatsApp's messaging features, including the capability to send and receive text messages, images, videos, and other media. Additionally, the WhatsApp API to send messages offers functionalities such as message templates, analytics, and automated responses. Businesses can leverage WhatsApp API software with different features such as real-time campaigns, advanced targeting, audience segmentation, and drag-and-drop functionalities, all while using the WhatsApp API.
To get the WhatsApp API, you need to have a set of documents ready before you can apply for an official WhatsApp API. Growby, as an official WhatsApp Tech Provider, offers you the convenience of using our embedded signup flow to get started quickly with the WhatsApp API:
The list of documents are listed below:
While using Growby's WhatsApp Marketing Software, you need to pay WhatsApp conversation charges for business and user initiated conversations that varies from country wise.
Business initiated rate : 0.73 paise/ message
User initiated: 0.29 paise/ message
Note: This is the price for India. We have provided the country wise price rate in USD and INR.
Using the WhatsApp API can be beneficial to a business in lots of ways. Some of them are listed below.
Building strong trust with customers is one of the most important aspects of any business. This can be easily achieved by the trusted green tick in WhatsApp for your business using the WhatsApp cloud API. This increases your brand's reliability.
Using the WhatsApp API, helps you make more personalized messages and target customers based on your strategies more easily.
Yes, with Growby's WhatsApp marketing tool, you can easily integrate WhatsApp API with any system or any CRM system.
Overall, integrating WhatsApp cloud API with your CRM can help you provide better customer service, improve communication efficiency, and increase customer engagement.
WhatsApp marketing, automation, and notifications is a completely new way to get in touch with your customers and so understanding the nuances of WhatsApp API is extremely crucial. The WhatsApp Developer API can vastly enhance your existing applications to connect with your customers. Furthermore, Growby provides WhatsApp API access to you to build tailored solutions as per your use-cases.
WhatsApp has primarily 3 products.
In very simple words, an API (Application Programming Interface) is a building block through which you can perform several actions. WhatsApp API allows businesses to send and receive messages programmatically, enabling automated communication with customers on one of the world's most popular messaging apps. However, the question of cost often comes up, leading many to wonder about the availability of a WhatsApp API.
WhatsApp does not charge anything separate for its API and with the WhatsApp Business API, you can practically send an unlimited number of messages. The charge is levied when a message is sent or received. Hence it is a pay as you go model where you are charged only for the messages sent or received on your number. This model allows businesses to start small and scale up as needed, making it an accessible option for companies of all sizes.
The process of using the WhatsApp API to Send Message functions is straightforward:
You can use any server side language like Node.js, React, Java, PHP, C# etc to consume the WhatsApp API and build your software integration. Sample codes are available on the postman collection for each programming language. The best use-case for software integration is sending user-notifications as WhatsApp has a great open rate.
The WhatsApp Message API has 90% + open rate and so is a powerful tool for businesses to improve their customer engagement and support. By leveraging WhatsApp API, companies can send notifications, provide instant support, and enhance the customer experience. This, in turn, can lead to increased customer satisfaction and loyalty, driving business growth.
In a nutshell, the WhatsApp Developer API offers a robust platform for businesses to communicate with their customers efficiently and at scale. You need to sign up on Growby, link your number using our embedded sign up flow and connect your application using the Postman API.
How much does WhatsApp API cost India?
The WhatsApp API cost in India is divided into two broad categories. The first is user-initiated messaging charges, which are taken by WhatsApp when any user sends a message to your WhatsApp business number. It means that on WhatsApp, incoming messages are also chargeable.
The other category is business-initiated messaging charges, where WhatsApp charges a certain amount depending on the destination country of the user. The sample price for the IND region is as below.
The Business API price in India is as follows:
Is there an API for WhatsApp?
Can I send a message from my own number?
How to send multi-line text messages using API?
What is a WhatsApp API?
WhatsApp has three different products:
The WhatsApp API for business is used when a business wants to send hundreds of messages and implement some kind of automation. However, an API is just a building block and so cannot be used directly by a normal user. In order to use the API, a platform must be created to fully utilize it. Growby is a platform built on top of the WhatsApp API, so that you can start using WhatsApp business messaging and create automation as per your business needs.
How does the WhatsApp API work?
What are the benefits of using a WhatsApp API for my business?
Is WhatsApp API secure for business communication?
By Growby | Last Updated: December 13, 2023
