Top 12 Best WATI Alternatives

Your search for the best WATI alternatives has led you here? Rest easy now, your search ends here.

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You probably have heard of “searching for a needle in a haystack”. As difficult as it may be, we have searched and found not just 1 but 13 needles out of the haystack.

What we mean is, we have curated a list of 12 best WATI alternatives out of the plethora of softwares out there.

The best WATI alternatives are:


Given below is a brief comparison of the tools.

Marketing Tool User-friendly interface Pricing
Reseller Program
Growby 4.8⭐️ 💲💲
Delighchat 4.7⭐️ 💲💲💲 4.5⭐️ 💲💲💲
Gupshup 4.0⭐️ 💲💲
Helpwise 4.2⭐️ 💲💲💲
Zoko 3.9⭐️ 💲💲💲💲
Freshchat 3.8⭐️ 💲💲💲
Twilio 4.6⭐️ 💲💲💲
Messagebird 4.2⭐️ 💲💲💲
Aisensy 4.5⭐️ 💲💲💲💲
Interkart 4.3⭐️ 💲💲💲
Doubletick 4.1⭐️ 💲💲💲

Before we delve deep into each one, let’s talk about the elephant in the room first – WATI


WATI is a tool created by that helps big businesses with their WhatsApp marketing. Businesses can use WATI’s WhatsApp API, but its main use is for helping with customer support. This is especially useful for businesses that focus on offering great customer service through WhatsApp.Pricing For WATI

The price to use WATI is averaged at around $50/month. With extra charges for addons like: Account agent/manager etc


  • Adaptable user management system
  • Easy integration with selected platforms


  • Onboarding is not instant
  • WhatsApp API approval sometimes takes weeks.
  • No chat filter system
  • UI/UX experience is not good

Now you are familiar with WATI, we need to focus on the fact that the platform is more customer support centric. Businesses looking for WATI alternative platforms which are more marketing centric have come to the right place.

Lets dive deeper into the best WATI alternatives in the market 

1. Growby


Growby offers WhatsApp marketing software. It is powered by the official WhatsApp API.

Growby provides:

  • Easy campaign management features
  • Simple interactive inbox
  • Smooth automation feature
  • Powerful WhatsApp AI Chatbot
  • Quick contact management

These features are just the tip of the iceberg. With full functionality of Growby, you will be able to do more than just marketing.

The powerful WhatsApp AI chatbot feature will help your business interact with customers 24×7. Hence helping you convert potential leads even after your business hours.

The ease with which you can import 10000’s of contacts within minutes, is unmatched.

But Why Growby?

Growby , apart from being the best WhatsApp marketing software, provides whitelabel solutions.

It’s a simple way of selling Growby to your customers using your own business branding.

So, you get the power of marketing and a new revenue stream in one platform – Growby. This is what makes Growby the best WATI alternatives.

2. DelightChat

DelightChat is a tool that mixes customer help and WhatsApp marketing, perfect for small and medium business brands. It makes talking to customers easy and helps solve their problems quickly, all from one place.

It’s also great for businesses using Shopify, making it simpler to handle customer support.

This software is built to make customer service better and easier. With DelightChat, you can manage all your customer chats and solve issues from a single screen.

It’s designed to help Shopify stores provide top-notch support and marketing tools without hassle.

But being Shopify centric is proving to be a disadvantage for DelightChat. It limits the software’s appeal to businesses that use other e-commerce platforms, potentially narrowing its market reach.

3. provides a WhatsApp automation tool, helping businesses handle sales from start to finish on WhatsApp.

Customers can look through products, order, pay, track their purchase, cancel, and even return items using just chat.

Plus, companies can keep an eye on their sales leads by connecting to their CRM, billing, and invoicing systems.


  • ai transfers conversations from bots to human agents, making customer service easier.
  • It works with apps, CRM, billing, and invoicing systems etc.


  • It might take up to a week to get your account approved, which could be too slow for businesses needing fast setup.
  • Support is only through email or forms, with no option for a phone call, which might not suit companies looking for quick or live help.
  • ai adds extra fees for messages sent.

4. Gupshup

Gupshup is a cloud-based service that provides communication tools for businesses big and small, including access to the WhatsApp Business API.

It allows companies to send multimedia messages, display their products in catalogs, handle orders etc

The service includes conversational AI and analytics to help improve customer interactions and engagement.


  • Works with many different apps and platforms.
  • Simplifies the process of sending automated marketing messages on WhatsApp.
  • Offers interactive catalogs for multiple or single products to increase sales opportunities.
  • Transform your WhatsApp into an online shop to boost sales.


  • More expensive than other available options.
  • WhatsApp’s rules on how often you can send messages and other limits may affect how well Gupshup’s API works.
  • People without a tech background might find it hard to use Gupshup’s API because of its technical nature.
  • It might take extra work and resources to make Gupshup’s API work with other systems and platforms.
  • Extra costs are added for message formatting.

5. Helpwise

Helpwise offers a centralized solution for managing various customer support channels in one location.
It provides shared inboxes for email, SMS, WhatsApp, live chat, and social media, enabling seamless collaboration between your team and customers through a unified dashboard.


  • Supports key channels like Facebook,Email, WhatsApp etc.
  • Enables on-screen collaboration among team members.
  • Allows setting up of automated workflows using automation rules.


  • Helpwise does not allow viewing all shared inboxes on one screen, which may disappoint those seeking a comprehensive shared inbox experience.
  • Limited to supporting customers from the specified channels, excluding any outside these platforms.
  • The mobile app is still in early development stages and lacks many features available on the web app.

6. Zoko

Zoko is a tool that allows your team to use the same WhatsApp Business number together. It offers simple features, which could be enough for starting your customer support.


  • The price is reasonable as long as you don’t exceed the limit of conversations.
  • It allows for in-chat buttons that are easy to set up.
  • You can assign messages to different team members based on the question asked.


  • The tool is very basic, focusing only on WhatsApp.
  • There are no options to connect it with other tools you might use for your business.
  • Your costs might increase if there’s a lot of messaging with your customers.

7. Freshchat

Freshchat is designed for any business size, from startups to big companies.

Owned by Freshworks, a major player in this field, Freshchat offers a user-friendly interface that people can learn to use quickly.

This platform is quite developed and might be a great choice for larger companies. Although it has a free version suitable for new businesses, the costlier plans with more features might be expensive.

The cost is $79 per agent per month when paid yearly for the basic omnichannel inbox.


  • You can combine email, social media, chat, and phone support into one omnichannel help desk.
  • Enables smooth collaboration among team members.
  • Has keyword based bots to handle simple questions before they’re passed to the support team.


  • Integrating it with your website can be challenging.
  • Costs can increase as you add more API integrations, which are priced separately.
  • The mobile app may be slower than expected.
  • Team collaboration could be better, especially features like mentioning and tagging to alert team members.

8. Twilio

Twilio, known for its extensive features, is recognized on Facebook’s list of specialized marketing partners. This flexible alternative to WATI can be customized for any business need. Twilio’s Flex Cloud platform includes features like an omnichannel contact center, push notifications, web chat, SMS marketing, call tracking, phone verification, and alerts. However, using Twilio to its full potential requires some technical knowledge.


  • Twilio supports communication channels, such as VoIP, phone calls, and messaging.
  • It offers customizable and scalable solutions suitable for any business size.
  • Twilio is known for its reliable message delivery and provides real-time analytics on message performance.


  • Users need technical skills to fully utilize the platform, which might be a hurdle for some.
  • Compared to other WhatsApp Business API solutions, Twilio’s API has fewer features.
  • Customer support is not at par with the inlfux of queries.
  • Message deliverability may decline with bulk messages, broadcasts, or emails.
  • Costs can grow with your business, as there’s no flat rate, and Twilio adds a markup to messages.

9. Messagebird

Messagebird is a tool designed for customer service and automation, allowing businesses to communicate with customers through channels like Live Chat, WhatsApp, Voice, and others from one place.

It enables automated conversation flows to actively engage customers.

Cost: It’s free for up to 50 conversations, then ranges from $50 to $150 monthly, depending on the number of conversations.


  • Messagebird is affordably priced, offering many features for its cost.
  • There is comprehensive support documentation available for its APIs and integrations.
  • Includes SMS capabilities within its CRM, beneficial for businesses needing text messaging.
  • Allows for automation of customer conversations using a conversation flow builder.


  • Customer support can be slow, often taking more than 24 hours to respond.
  • The platform’s UI/UX could be improved, as new users might find it difficult to navigate.
  • Message deliverability may be lower than that of its competitors, possibly leading to missed messages by customers.

10. Aisensy

AiSensy provides a platform for marketing and customer support based on the official WhatsApp Business APIs.

A 14-day free trial is available, with no credit card required to begin.


  • The customer support team is available to help with any issues.
  • The platform integrates smoothly with Shopify, Hubspot, etc
  • Features WhatsApp Smart Notifications to enhance conversion rates.


  • The automated messaging feature is under development and not fully reliable yet.
  • Getting message templates approved through their dashboard can be time-consuming.
  • Shopify marketplace integrations are not offered.
  • The user interface could be more beginner-friendly.

11. Interakt

Interakt, developed by Jio Haptik, is a powerful WhatsApp marketing tool that automates business conversations with a range of features including bulk messaging and a multi-agent team inbox.


  • Fast approval and access to the WhatsApp Business API.
  • Provides detailed reports on team productivity.
  • Offers real-time analytics for broadcast campaigns.


  • Lacks a chatbot, which is a significant drawback.
  • Does not offer Smart Dashboard features.
  • Charges markup fees on messages, which vary with the subscription plan.
  • Offers limited app integrations, dependent on the subscription plan.

12. DoubleTick

DoubleTick is a mobile-friendly WhatsApp Business API. The tool comes with premium WhatsApp API features such as cloud-based shared team inbox, unlimited broadcast and bulk WhatsApp messaging, dynamic catalogs sharing, chatbot, commerce.


  • 24/7 Customer support is available on call, WhatsApp or email.
  • Helps with WhatsApp Green Tick processing and verification.


  • Double tick is lacking in certain advanced features such as email delegation or advanced team collaboration.
  • Double tick provides mobile centric apps. So its usage and functionality is limited to just mobile.

Things to check before buying a WhatsApp Marketing Software

The requirements for WhatsApp marketing software changes according to each business. But we have listed down the main factors to consider before buying the WhatsApp marketing software.

Checklist Description
Pricing The pricing of the software should be within your budget and business needs.
User friendly interface The software should be easy for your team to use.
Features The features of these tools should be able to fulfill. your marketing strategies
Security Your data/messages should be secure. No breach of data should be there when using the software.



Feeling swamped by the idea of incorporating another communication channel into your business operations? There’s no need for concern with solutions like Growby, designed to streamline all support channels and customer inquiries through a single dashboard.

To enhance your customer service capabilities via WhatsApp, consider giving Growby a shot. It stands out as a customer service software specifically crafted for e-commerce businesses, aiming to boost your revenue through effective WhatsApp marketing strategies.

With Growby, you’re equipped with:

  • Intelligent AI chatbot automation and template-based quick replies for efficient team collaboration on support issues.
  • Access to the official WhatsApp Business API for trusted communication.
  • WhatsApp Marketing tools for broadcasting messages to your customer lists.

Growby not only offers a robust platform for marketing and support but also introduces a whitelabel solution, enabling you to market Growby’s capabilities under your own brand. This dual benefit of marketing prowess and an additional revenue channel sets Growby apart as a prime choice for those looking for a comprehensive WATI alternative.

If you want to learn how Growby is the best WATI alternative – Click here

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