A client pays your agency to capture leads. Someone arrives from a search result, opens a landing page or replies to a marketing message. They have a question before they buy. Who answers it? This is what white label ai agent platform for agencies do.
White label AI agents for agencies (For example, Robofy) offer a way to extend your service into that conversation. You provide a branded assistant that answers approved questions, collects lead details and helps customers take the next step. Your agency handles setup and ongoing improvements; a platform supplies the underlying software.
This can sit alongside SEO, paid advertising and website development as a recurring service, provided the client has a clear need and someone owns the follow-up.
The buying process has changed significantly in recent times. At the top of the funnel, customers first need to be educated about the category and then the products and then once they qualify, the leads need to be captured. AI agents do exactly the same. A properly trained AI Agent - “Educates” customers, “Recommends” products, and “Qualify” the leads.
Why add AI conversations to an agency’s services?
Marketing work often ends at the enquiry. The client then handles the same questions about service areas, delivery, pricing or appointments throughout the week.
An agency that already maintains the client’s website understands much of the information needed to answer those questions. Adding a conversational service means organizing that information, defining useful responses and maintaining it as the business changes.
Start by examining actual enquiries. Which questions repeat? Which arrive outside working hours? Which need a person? A stronger opportunity is a business with recurring questions, approved answers and an employee ready to handle qualified requests. The agency can then sell a specific outcome, such as preparing complete quote enquiries for the sales team.
What white label AI agents do
A knowledge-based AI chatbot answers using selected business content. An AI agent can also use connected tools to retrieve information or perform a defined action. Product terminology varies, so ask what a proposed deployment can do before naming the package.
For example, explaining a cancellation policy requires approved content. Checking an available appointment requires access to current booking information. Confirming that appointment requires a working connection that creates the booking and returns a successful result.
Robofy’s white label AI agents for agencies support knowledge-based answers and connected actions. Your service should describe the capabilities you have configured and tested for that client.
Two services agencies can offer
Customer support for routine enquiries
Create an assistant for questions about opening hours, service coverage, product care and published policies. Agree on the source for each answer, including who updates it.
Set an escalation route for complaints, exceptions and missing information. Robofy’s human handoff feature can create a request and notify a configured team inbox. A handoff request still needs someone to respond; include that responsibility in the client’s launch plan.
Lead qualification before a sales callback
Agree on the details that help the client decide what to do next. A commercial cleaning company might need location, premises type, approximate size and preferred contact time.
Keep the conversation short. Asking for unnecessary information can cause a potential customer to leave. Review whether the collected details help the sales team, rather than measuring success by the number of fields completed.
Growby and Robofy in one service package
Growby supports WhatsApp marketing and automation but it previously lacked AI agents capability. Hence, we have completed an end-to-end integration with Robofy which provides the agentic AI capabilities. We chose Robofy as it is an ISO 27001-certfied company with GDPR-compliant hosting and massive focus on security and PII data protection. The AI agent quality is outstanding and the pricing is significantly lower. We tested Intercom, Chatbase, Stammer, Botsonic, and Tidio along with Robofy but decided to go with Robofy. Intercom, Tidio, and Chatbase do not provide any whitelabel panel capabilities as on October 2026. However, the Stammer and Botsonic panels appeared unpolished when we logged in and use it. This is because both of these products are hobbyist project and are of 2-3 people company. On the other hand we just loved the Robofy AI Agent widget which is powered by the Vercel AI-SDK and AI gateway and it provides a significant advantage over competitors.
Robofy gives agencies a white-label dashboard to build, brand, and sell AI chatbots to clients under their own domain.
Your Brand & Domain
Use your own logo, colors, and domain name. Clients never see Robofy.
Accurate Answers
Trained on your client's website and PDFs. Answers only from approved content.
Live Human Handoff
Passes tricky questions to your client's team over WhatsApp, Slack, or email.
How to package and price the service
Make the scope visible before discussing the monthly fee.
| Package | Example scope |
|---|---|
| Website answers | One website assistant, approved FAQs and a monthly review |
| Qualified enquiries | Answers plus agreed qualification fields and follow-up routing |
| Connected conversations | Website or WhatsApp deployment with a separately scoped business integration |
Charge a setup fee for content preparation, configuration, testing and staff training. Charge a recurring fee for the platform allocation, monitoring, agreed updates and support. Define usage allowances and how additional work is approved.
Use this calculation when setting a price:
Monthly delivery cost = software allocation + AI usage + messaging charges + review time + support time + integration maintenance.
Estimate your labor honestly. A client with incomplete policies may need more preparation than a client with a large, well-maintained help center. Avoid selling unlimited revisions or unlimited usage unless the service economics support those promises.
Robofy’s reseller pricing lists plan limits and AI credits. Check the current allowances before committing to a client package.
Getting started with an existing client
Choose a client whose business your team already understands. Collect a sample of recurring questions, select one use case and agree on a small acceptance test before building.
After launch, review missed questions, completed enquiries and human response times. Keep AI-assisted leads identifiable in the client’s reporting, then reconcile them with actual callbacks or sales. An answered question and a completed sale are different measurements.
If the pilot works, document the setup so your team can repeat it for similar clients. Explore Robofy’s white label chatbot reseller program to review the branding and client-management options, then test the service you intend to sell before adding it to your agency’s packages.
